![]() I’ve had a few people respond to my previous post suggesting that perhaps LinkedIn’s algorithm favors profiles with less connections and activity. Does LinkedIn Favor Less Activity and Fewer Connections? ![]() Does the order of these results make any sense to you? They certainly don’t based on any standard keyword relevance ranking.Īs a frame of reference, here’s my experience section, showing you I didn’t even go out of my way to load up on the word “recruiting” in my profile – they’re legitimate mentions, not keyword spam.Īnd yet, I am somehow last, behind results like these, ranked #3 and #5 respectively: Result #4 (Had 0 connections, by the way) VP – 4 mentions (LinkedIn seems to give positive hits on “VP” when you search for “Vice”).Here is a brief analysis of the keyword count of the top 5 results that I see in comparison to my LinkedIn profile: Result #1 I am not sure about what you get, but I get 10 results, and I am dead last. If you’re logged in, this link should take you to the search. I searched in a 25 mile radius of my zip code with these three words in the title field, selecting current: vice president recruiting, and I sorted by keywords. You have searched or have had someone else search LinkedIn by the titles and keywords you used on your profile to see where you rank, haven’t you? Analyze Your LinkedIn Search Ranking for Title and Keywords You could get lost in all of the YouTube videos and blog posts on the subject of LinkedIn profile optimization, but most of it is pure speculation.īefore I go into some detail as to what I think is going on with LinkedIn search ranking and what you might be able to do to positively affect your ranking, I’d like to show you a little experiment I’ve run and ask you to do something similar and see what happens. ![]() Have you ever wondered if there was anything you could do to positively affect your ranking in search results when someone searches LinkedIn looking for people like you? Have you seen heavily keyword-loaded LinkedIn profiles and wondered if it really does any good? When you search LinkedIn with the titles you have on your profile and keywords you’ve mentioned in your metro area, do you show up in the first 10 results? When it comes to Internet search, the goal for most people and companies is to be on the first page of search results for your keywords, and ideally #1 if at all possible. Now I’d like to address what happens when people don’t search for you by name, but rather try to find people like you using “regular” keywords and titles. I recently wrote about what happens when you search for yourself on LinkedIn.
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